Reklamefilm - Forsikring for private

The idea and storyboards took shape when we were challenged to create an authentic, intimate campaign showing real families and their everyday needs. The family in the film are friends of ours, and we knew they were a perfect fit for what we were looking for: an authentic, energetic family, comfortable being real and vulnerable, yet also loving and thoughtful. For cinematography, I brought in Simon Tonev, whom I've worked with for several years and who always adds to and elevates the result. We kept the crew to just three people to minimise stress around the baby and stay light on our feet. KNIF Trygghet gave us free rein, and we're grateful for their trust!